Who We Are



DonnysChoice MyNewChoice

The Donny's Choice Group is one of the leading seafood import, manufacturer and distributor in the Philippines. We built our reputation by providing quality products to our distribution partners in the retail and wholesale trade, the food service sector and the food processing industry. This established success opened an opportunity for us to expand and offer a huge variety of exceptionally fresh meat items and soon enough quickly became a key player in the category. Our goal is to provide quality products with the best value for.



We provide best value food products and service with delight and integrity.


 To be a global leader fostering an environment that offers high quality food and top-notch service to our clients, customers, and shareholders.


 Core Values

  • Passion for Excellence
    • We have an unyielding drive to win, motivation to deliver outstanding results, and an inclination to create positive outcomes.
  • Integrity
    • We pride ourselves in practicing honesty, fairness, and transparency in our day to day activities.
  • Safety
    • We are responsible for our company, customer, and colleagues. We go the extra our health, well-being, and safety promises.
  • Teamwork
    • We are committed in creating a work environment that is based on trust, support, and candor. We thrive together.
  • Respect
    • We value our individual strengths and celebrate our individual differences.
  • Customer-centric
    • We put our internal and external customers at the core of what we do. We ensure and actions are in the best interest of our customers.